Top 13 Best Organic Makeup Brands In The Market Today

Written by Sierra Hamilton | Reviewed by Linda Simko Last Updated: March 16, 2024

On the hunt for a good foundation without all the nasty chemicals?

Understandable, you’ll be putting the stuff on your face after all.

Let’s clear up some definitions to start.

Plenty of brands say their makeup is natural or all-natural but what does that even mean?

Are there really regulations or standards to pass for companies to be able to use these terms?

When something says certified organic or certified natural, you have to dig into the specifics of said certification to find out what the company really means. Makeup brands could be referring to different standards of certifications, so you’ll have to do a little Googling to find out the exact definitions.

Typically, organic means something without pesticides, synthetic fertilizers, GMOs (genetically modified organisms), sewage, ionizing radiation, antibiotics, or growth hormones.

Natural just means anything that originally came from or was derived from nature.

How We Chose Our Ratings

We considered cost, quality, longevity, ingredients, organic certification, cruelty-free certification, healthy skin benefits, aesthetics, and recyclability when judging these organic makeup brands.

There are some truly great options floating around today in the organic makeup world, set on revolutionizing the industry and keeping both our skin and the environment safe and healthy.

Top 13 Best Organic Makeup Brands

Ready to dive in an learn about some great organic makeup brands? Let’s go:

Comparison Table

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Reviewers rave about 100% Pure, the organic makeup brand that’s got it all figured out. Their focus is on health and sustainability, from their solar-powered production, their recycled, recyclable, and biodegradable packaging, all the way down to their non-toxic, organic, vegan, and all-natural products.

They define natural as a substance that originates from a natural source, or a substance that undergoes a chemical change via naturally-occurring biological processes (such as fermentation, distillation, or cold processing) – anything else is synthetic.

Their makeup gets its color by being dyed with fruit and vegetable pigments. Not only are the ingredients safe, but they’re packed with vitamins and antioxidants that are actively beneficial to your skin.

They also don’t use synthetics, fillers, thickeners, or water – instead, 100% Pure uses organic floral hydrosols like aloe, sake, teas, or chia gel as a liquid base and essential oils for natural fragrance.

Some of their best sellers include their fruit-pigmented mascara, multivitamin and antioxidant serums, primers, and shampoo. They also offer foundations, concealers, eyeshadows, lipsticks, palettes, brushes, nail polishes, skin care creams, acne-fighters, conditioners, soaps, and more.

Most of their products appear to fall in the $20 to $50 range.

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Jane Iredale is a high-quality, high-performance clean brand. It has the Leaping Bunny certification, which means it’s cruelty-free and doesn’t test on animals. It’s also free from parabens, talc, phthalates, GMOs, synthetic fragrances, and fillers.

The products won’t clog your pores and are dermatologist and allergy-tested. Jane Iredale’s multi-tasking products will give you long-lasting coverage and skincare benefits, and some products have SPF. The brand strives for its products to enhance your skin and keep it healthy.

Some of the brand’s best sellers include mineral foundation, lip and cheek stain, moisturizer, BB cream, hydration spray, and general skincare.

Jane Iredale also offers eye makeup, blushes, bronzers, highlighters, lip makeup, brushes, kits, sun screen, hand cream, and more.

Products can be pricey, with the majority of them costing between $30 and $70.

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Juice Beauty uses USDA-certified organic substances, staying far away from parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMOs, silicones, gluten, artificial dyes, and synthetic fragrances. They use sustainable energy in their production methods, and recycled materials for their packaging. They’re vegan and cruelty-free.

Juice’s organic makeup starts with a botanical juice base like aloe, jojoba, grape seed, shea, or citrus juices filled with vitamins and antioxidants that are great for your skin – the juice is used instead of the typical water base with unpleasant fillers. From there, they add age-defying or blemish-reducing ingredients for further skincare benefits.

The brand is best known for its moisturizers, cleansers, serums, and creams. Juice also offers powders, concealers, foundation, bronzers, illuminators, mascara, eyeliner, lip gloss, and more.

Most products will cost you around $30 to $80. More intense treatment products or skincare regimens will climb into the hundreds for those dedicated to Juice skincare.

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RMS Beauty is a clean organic brand that uses raw, food-grade ingredients to keep up the life-giving qualities of the product and bring that life and nourishment into your skin. All packaging is biodegradable, recyclable, or reusable.

They’re cruelty-free, GMO-free, soy-free, nano-free, and gluten-free (except for the volumizing mascara which has wheat starch in it). They advise skin-to-skin finger application with their products for a more natural feel.

RMS Beauty is well-known for their “Un” Powder and Cover-up. They also sell luminizers, bronzers, lipsticks, mascara, eyeliners, brushes, oils, nail polishes, probiotics, digestive enzymes and more. The prices of most products range from $25 to $45. The oil, enzymes, and probiotics cost about $65 to $80.

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Au Naturale Cosmetics has an extensive product line with tons of colors and options to choose from. Their goal is to start a #CleanBeautyRevolution in which we pay attention to the ingredients we’re putting on our skin. Their products are vegan, non-toxic, and cruelty-free.

They offer their own version of just about every makeup product you have, so availability is no excuse for not switching over to organic.

Au Naturale has foundations, powders, concealers, correctors, blushes, highlighters, bronzers, eye pencils, palettes, lipsticks, lip glosses, brushes, and more – most products are in an easy-to-apply tube form. You’ll spend between $25 and $35 on most products.

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Vapour’s an indie organic makeup brand based in Taos, New Mexico. Taos inspires much the vibe and composition of Vapour’s products – the focus is on the blend of natural purity with adventure and creativity.

They make sustainable decisions with the use of solar and wind energy, recyclable materials, and organic farming. They’re Leaping Bunny-certified cruelty-free, vegan, gluten-free, and contain no toxic chemicals, parabens, preservatives, nanoparticles, irradiation, or fillers.

Vapour does its best to stick to the purest form of its original organic ingredient source for maximum potency and health benefits – they also use only organic beeswax.

Vapour is best known for its multi-use products, but it also offers foundations, concealers, primers, lip gloss, skincare products, eye palettes, body mists, and more. Most products cost between $25 to $60, primarily hovering around the $40 range.

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Ilia Beauty is transparent with its ingredients, which are a mix of natural substances and safe synthetics for a clean and high-performance product. Their packaging is recyclable and their makeup comes in many on-trend colors. Most products land between $20 and $45.

Ilia products are free from phthalates, sulfates, parabens, GMOs, gluten, and talc. They’re certified cruelty-free with Leaping Bunny.

Some of Ilia’s best sellers are its tinted lip conditioner, lipstick, lip gloss, illuminator, and serum foundation.

It also offers tinted moisturizers, concealers, powders, palettes, mascara, eyeliner, eyeshadows, brushes, and more.

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Afterglow is a Leaping Bunny cruelty-free, soy-free, gluten-free, bismuth-free, paraben-free, fragrance-free, fair trade, and sometimes-vegan brand of organic makeup. They’re working on making all their products vegan by 2019.

Afterglow is a mineral makeup, meaning it gives you a more natural look, tends to have fewer ingredients, and is gentle on your skin. This brand’s specific mineral makeup is optimized for people with allergies or sensitive skin who wanted to steer clear of traditional makeup irritants. It also contains antioxidants and vitamins to keep your skin healthy. They only use pharmaceutical grade minerals and use certified organic products whenever possible.

The brand offers foundations, concealers, powders, blush, bronzers, mascara, eyeliner, palettes, eyeshadow, lipstick, brushes, and more. It’ll cost you between $25 and $50 for most products.

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A brand focused on using “minimal ingredients for maximum impact,” Alima Pure cosmetics are free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles.

Instead, they use mineral pigments, plant oils, botanicals, among other things for their cosmetics’ wide range of colors and shades. They’re cruelty-free.

Alima Pure is able to offset 100% of their carbon emissions, and they use refillable compacts for sustainability.

They’re most well-known for their Find Your Match Satin Matte Foundation set. For $24, Alima Pure will send you your choice of 8 sets with 10 shades in a particular skin tone cluster so you can find the foundation that best matches your skin.

Find Your Match also includes a kabuki brush and $10 credit toward a full-size jar of the satin matte foundation shade you found to match your skin.

Alima Pure also sells powders, concealers, blushes, eyeshadow, eye pencils, brushes and more. Most of the makeup will cost you between $15 and $45.

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Kjaer Weis is known for having high-performance products with certified natural or certified organic ingredients. The brand is free from parabens, silicones, petrochemical emulsifiers, and synthetic fragrances. They’re also cruelty-free.

Products are made in Italy where there are tougher regulations for ingredient transparency. They have a great refillable makeup system for sustainability – when you run out of makeup, you can refill your compact, lipstick tube, or mascara compartment.

Kjaer Weis’ quality is undeniable, but it’s also crazy expensive. It’ll cost you around $40 to $70 for most of their products. Some of their best sellers are their cream foundation, glow, facial oil, and blush. They also sell powder, mascara, lip gloss, lipstick, eyeshadow, eye pencils, lip pencils, and more.

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Fat and the Moon is a funky brand rooted in the traditions of herbalists and natural healers. They turn to simple age-old recipes and natural ingredients to promote self-love and self-care through their healing “potions.” Indulge your inner moonchild and check out this organic brand with a witchy vibe.

The products are non-toxic, paraben-free, sulfate-free, and cruelty-free. The brand uses reusable or recyclable containers and organic or natural ingredients for their products.

Fat and the Moon is best known for its deodorant cream, oddly enough. With ingredients like coconut oil, arrowroot starch, aluminum-free baking soda, black pepper essential oils, beeswax, clary sage, bergamot, tea tree, and grapefruit, the deodorant is great at keeping your pit bacteria in check so you smell pleasant and fresh.

The brand also offers lip paints, eye coal, first-aid salves and powders, moisturizers, cleansers, mists, masks, balms and more. Expect to pay between $5 and $25 for most products. The only exceptions are a couple body oils that are $32, and a perfume set at $42.

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Zuii Organic is an Australia-based company that uses (certified organic) jasmine, rose, and chamomile petals as an innovative powder base for its products. The flower base is combined with other natural oils, extracts, and minerals for healthful benefits.

There’s a natural fragrance from the flowers in all products. Ingredients are food-grade, vegan-friendly (some products), cruelty-free, and preservative-free. There are no petrochemicals, parabens, talc, GMOs, or nanoparticles.

Some of Zuii’s best sellers include their liquid foundation, lipstick, lip color, mascara, and blush. They also offer powders, bronzers, highlighters, concealer pencils, eyeshadow, tan, and more. Most prices range from about $25 to $45.

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Burt’s Bees may not be on the same level of organic quality as the other brands here, but it makes up for what it lacks with its superior accessibility and affordability – qualities that are too great to keep Burt’s Bees from making this list.

The brand is cruelty-free, and contains no phthalates, parabens, petroleum, or SLS. Most products are 99% natural, over half are 100% natural. The 1% is the synthetic preservative phenoxyethanol, which is commonly used in small amounts in natural care products.

Burt’s Bees products are packed with nutrients to moisturize and nurture your skin – antioxidants, vitamins, minerals, essential fatty acids, and phytonutrients.

They offer products including foundations, mascara, eyeliners, lipsticks, eyeshadows, cleansers, moisturizers, creams, exfoliants, washes, soaps, and more. The cost for most products is around $3 to $20.

Buyer’s Guide

When you’re deciding which organic makeup brand is right for you, consider the following questions:

What’s your budget? Organic makeup can get pricey. What kind of products are you looking for – eyeshadows, lipsticks, blushes, foundations, concealers, serums, shampoos?

Do you want to stick with one brand you can rely on for all your needs, or do you want to hop around and use the best brand for each product you’re looking for? Do you like your colors bold and fun or muted and natural? Different brands excel in different products and aesthetics.

Do you have sensitive skin or any allergies? Do you need your makeup to be gluten-free or vegan as well as organic? Are you sensitive to fragrances?

How is the company on sustainability and recyclability? What are their certifications? How do they define organic?

Do some research and ask the right questions and you’ll end up with a great collection of organic makeup to use.


  • Sierra Hamilton

    Hi, I'm Sierra Hamilton, the founder and main author of My journey began as a salon enthusiast, and over time, I came to recognize the challenges many face when comparing services and prices across different salons. Tired of the opaque pricing in the beauty world, I was inspired to launch My mission is simple: to offer a platform where visitors can access accurate and up-to-date price listings for a myriad of beauty services, streamlining the decision-making process. I'm deeply committed to ensuring everyone can make informed and confident choices about where to indulge in their next beauty treatment. Hamilton Sierra

Last update on 2024-05-27 / Affiliate links / Images from Amazon Product Advertising API

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